Apple Music→Vivien Kern →Alicia Mulki →Lara Winkler
The course “App” is about the redesign of various music apps. Our group chose Apple Music, because it looks pretty similar to other music apps and in general relatively boring. The goal was to make it more interesting, individual and more fun to use. The course was parted in three projects, that all came together in the end. The first project consisted of researching and analyzing Apple Music and its competitors and later making three radically new designs of the app. The second project was about finalizing the chosen design and adding a new feature. In the third project, another feature, which could exist in three years from now, was added.
WP Digital Products
Prof. Andreas Pollok
project 1 - redesign
analyzing Apple Music
Impressions of Apple Music
After Apple Music was downloaded, first impressions were collected and written down. Due to years of getting used to Spotify, differences were noticed, which were accordingly perceived as positive or negative. These were written down in order to improve them in the subsequent course of the project and not to make the same mistakes. It provided a starting point for working on Apple Music.
In order to get feedback from people who use Apple Music regularly, friends were interviewed and articles were read from the Internet. In addition, acquaintances were asked what elements they think an ideal music app should or should’nt have.
Experiences while using the app
Experiences of using the app have been sorted chronologically to establish a hierarchy of content to change or keep. During the trial month, other good and bad aspects of Apple Music were noticed and noted as well.
Understanding the structure
To get an overview of the entire app, screenshots were taken and sorted. This helped to understand the structure of the app, see the overall design of each page, and clarify the scope of Apple Music. Apart from that, it helped to see which screens are particularly important in the redesign of the app.
Further research included competitor analyses. These give an insight into how differently an app with the same goal can be structured and look. Other approaches and completely new features served as inspiration. These are two examples of the analyses.
Comparing with competitors
The painpoints of Apple Music have been written down. Based on this, it was researched how other apps avoid or handle these problems. That helped to see the range of possibilities and options already used.
On brand with Apple
The second part of the research was more about the design. For this purpose, the colors, fonts and recurring elements used by Apple and Apple Music were noted. In relation to this, it was considered which characteristics of the app should be kept and which should be redesigned.
An online search for inspiration and ways to redesign the app helped to broaden the horizons, which were quite limited by the familiar monochromatic music apps. The new inspirations did not come exclusively from music apps, but inspirations for dealing with writing, graphic elements and colors and apps of all kinds were recorded in order to draw as many different ideas as possible from the individual inspirations.
Trying out designs
After the moodboard was created, the first own designs were developed. Attention was not only paid to visual, but also to functional aspects. Why do music apps always look similar? Because they use the best solutions or out of habit? Some aspects of the Apple Music design have been retained or used in a modified form.
Pursueing three main ideas
Based on the previously shown designs, it was determined which design directions are the most aesthetic and most suitable for the idea of a radically redesigned music app. This resulted in three design directions that are as clear and intuitive to use as possible and at the same time have an exciting new design compared to the mainstream music apps.
At last, the variants were finalized. The first design stays true to Apple Music with the colors black, white and red. With a freer, softer style, the rigid arrangement that prevails on well-known music apps should be broken. Color gradients, rounded shapes and thin lines should make this design look young, free and yet serious. Due to the many color overlaps, the decision was made to use an imagery that doesn’t use colors.
The second design is a radical change from Apple Music. The bright colors and large typography is versatile, cheerful and young. The arrangement of the elements in boxes and the clean Apple font also makes the application look serious and strong.
The third design can again be associated with the Apple brand. It has a clean and calm look thanks to the sorting in “tabs” like those found in Apple Wallet, the consistent arrangement of elements within the app, and the colors matched to each cover image. By adapting the color of the pages to the cover image of the song currently playing, the app should adapt itself individually to the mood of the current song through color.